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Strategy

  • puceFierce competition of products at the point of sale
  • pucethe indispensability of promoting your brand
  • pucethe need to react and communicate quickly and efficiently at the point of sale
  • puceincreasing the relevance and efficiency of your marketing communications campaign
  • pucethe need to target your communication in your distribution networks
  • puceto create value and incentive to buy at the moment of purchase

As an advertiser or media agency, these are the issues you have to face every day.

Here are a few of the highly adaptable solutions
we have developed for your problems :

For your media strategy

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Geolocation

Targeted campaigns that respond better to the demand.

  • Regional option : the shopping center network
  • Regional option: the pharmacy network

Ex : Disney Hachette : Mois du rire

mois du rire
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Time-slot broadcast

The relevance of the broadcast according to the product’s properties or applications.

  • - broadcast of the ad according to the outdoor temperature.

Between 21 June and 21 August 2010, digital screens spread the Narta deodorant campaign in 67 high-traffic shopping centres in France, including medium to large-scale retail stores like Auchan, Carrefour and Leclerc. Two 20-second spots produced by the Futuramedia creative studio were broadcast according to a floating schedule depending on the outdoor temperature: the spots were set off once the thermometer hit 20ºC.

Ex : Narta

Narta

For your content strategy

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Geographical division

Several packages that cover strategic zones.

  • Beauty package : the shopping centre network
  • Coastal package : the pharmacy network

Ex : Lolita Lempicka

Si Lolita
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Quizz

We can also broadcast your message in the form of a quiz.

  • - Striking
  • - Playful
  • - Better attracts your target audience’s attention

Ex : Guigoz

Guigoz
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Sponsoring

Add your brand on our content ! A great way to assure maximum visibility.

  • Sponsoring option
  • - Your brand on informational content guarantees impact

Dermophil sponsored our weather forecast during its entire campaign.

Ex : Dermophil

Dermophil
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